- Bluesky’s main concept is decentralization, where users and platforms share authority.
- Bluesky and its AT protocol appear to hold the potential in addressing the criticisms levied against other social media platforms.
In December 2019, Twitter unveiled the Bluesky initiative. The goal of Bluesky is to create a decentralized social media protocol that enables a network of social media platforms that is open and interoperable.
As a response to the issues and constraints of centralized social media platforms, Bluesky was launched. The main goal of the project is to develop a protocol that encourages data user control, decentralization, and transparency in the social media environment. Bluesky hopes to encourage innovation and to create a more robust and resilient economy by doing this.
History Of Bluesky
It was revealed in August 2021 that Jay Graber, a former Zcash developer, will take charge of the Bluesky team’s future activities. Following the creation of its Public Benefit LLC, Bluesky became a totally independent organization in February 2022. The Bluesky app was released in October 2022 to much anticipation, and within two days of its release, almost 30,000 people joined its queue. The Bluesky app was first made available in beta form on the Apple App Store in February 2023
By the end of February 2023, there were around 2,000 users, with the initial downloads being available exclusively by invitation. As the Bluesky team completes the beta testing phase, more app invites are expected to be handed out in succeeding waves. The long-term objective is to have this app available for download by anyone who is interested.
Bluesky’s main goal is to create a networking protocol that will enable smooth communication between various social media platforms. This implies that users of one platform can utilize the Bluesky protocol to follow, communicate with, and share material with users of other platforms. The protocol is made to make data synchronization and transfer possible between platforms while upholding user privacy and data ownership.
Key Concept Of Bluesky
Decentralization is Bluesky’s main organizing principle. Bluesky promises a distributed paradigm, in contrast to existing social media platforms where a central authority controls user data, content moderation, and platform regulations. In the new paradigm envisioned by Bluesky, users and participating platforms share authority and decision-making. With this strategy, Bluesky hopes to allay worries about social media monopolization, censorship, and data breaches.
Bluesky intends to develop the protocol using blockchain technology along with other decentralized technologies. Blockchain, which is renowned for its immutability, transparency, and decentralized structure, may make a good foundation for a protocol that protects data security, privacy, and integrity. It is important to keep in mind that at the time of writing, the technical specifics and the degree of blockchain integration were not completely published.
The Bluesky project was started by Twitter, but ultimately, it will be an open-source, community-driven endeavor. Twitter’s engagement is mostly focused on launching the effort and in assisting with its early development. The corporation wants to turn the initiative into a stand-alone, self-sufficient organization that works together with other social media stakeholders.
Conclusion
While many blockchain-based Twitter alternatives have already been launched, like memo.cash on Bitcoin Cash, most have had trouble attracting users, while others, like Peepeth on Ethereum, have simply vanished. As a two-pronged alternative and solution, Bluesky and its AT protocol appear to hold the potential in addressing the criticisms leveled at the centralized social media behemoths.
Many predict that as we move from a Web2 to Web3 paradigm, the social media landscape will become more transparent, adaptable, and open. It is still too early to say whether the majority of decentralized social media will be on the blockchain or whether they will simply use the technological aspects of decentralized networks.
