Your domain name is your online identity. It’s how customers find you and how you present yourself to the world. So choosing the right domain name for your business is essential.
There are 15 things you should keep in mind when picking a domain name:
With these tips in mind, let’s take a closer look at each one.
1. Make it Easy to remember and Spell
This may seem like an obvious tip, but it’s worth repeating. Your domain name should be easy to remember and spell. That way, customers can find you online without any trouble.
2. Keep it Short
A shorter domain name is easier to remember and less likely to be misspelled. It’s also less likely to get lost in the shuffle of long web addresses.
3. Use Keywords
Including keywords in your domain name can help customers find your site more easily. But beware of overdoing it – too many keywords can make your domain look spammy.
4. Make it Memorable
Your domain name should be something that sticks in people’s minds so they can easily remember it later. A memorable domain name is more likely to be shared and remembered than a forgettable one.
5. Avoid Hyphens and Numbers
Hyphens and numbers can be confusing and hard to remember. Stick to letters and words instead.
6. Be Unique
There are millions of websites out there, so it’s important to make yours stand out from the crowd. A unique domain name will help you do that.
7. Avoid Copyright Infringement
When choosing a domain name, make sure it doesn’t infringe on someone else’s copyright or trademark. If it does, you could end up in legal hot water down the road.
8. Consider Your Target Market
Who are you trying to reach with your website? Keep your target market in mind when choosing a domain name.
9. Brainstorm with a Friend or colleague
Bouncing ideas off of someone else can help you come up with a great domain name.
10. Use a Domain Name Generator
If you’re having trouble coming up with a domain name on your own, try using a business name generator. There are many free generators out there that can give you some great ideas.
11. Check for Availability on Social Media
Before you settle on a domain name, do a quick check to see if it’s available on social media sites like Twitter and Facebook. If it’s not, you might want to keep brainstorming.
12. Make Sure the .com is Available
If at all possible, you should choose a .com domain name. It’s the most common and recognizable extension, so people are more likely to remember it.
13. Avoid Domain Hacks
Domain hacks are when you combine words or abbreviations to create a new word that’s available as a .com domain. For example, del.icio.us is a domain hacks for delicious. While they can be clever, domain hacks can be hard to remember and might not be the best choice for your business.
14. Consider Your Future
When choosing a domain name, think about the future of your business. Will you still be using the same name in 5 or 10 years? If not, it might be best to choose something else.
15. Get Help from a Professional
If you’re still having trouble picking the perfect domain name, there’s no shame in seeking out professional help.
Choosing the right domain name for your business is essential. There are 15 things you should keep in mind when picking a domain name: make it easy to remember and spell, keep it short, use keywords, make it memorable, avoid hyphens and numbers, be unique, avoid copyright infringement, and consider your target market, brainstorm with a friend or colleague, use a domain name generator, check for availability on social media sites, make sure the .com is available, avoid domain hacks, and consider your future. If you’re still having trouble picking the perfect domain name, there’s no shame in seeking out professional help.
Choosing the right domain name for your business is essential.